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Data Warehousing And Data Mining For Telecommunications

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Data Warehousing And Data Mining For Telecommunications
Rob Mattison 





Table of Contents


Chapter 1    Everything’s up to date in Kansas City

Chapter 2   Why warehousing and how to get started The knowledge management view of  business and warehousing

Chapter 4   The telecommunications value chain

Chapter 5   Building the warehouse one step at a time

Chapter 6   Value propositions in telecommunications

Chapter 7   Simple sales analysis: An introduction to operational monitoring using Microsoft Query

Chapter 8   Sales and product management:Advanced operational monitoring using COGNOS PowerPlay

Chapter 9   Customer intimacy: an introduction using SPSS

Chapter 10  Predicting customer behavior: an introduction to neural networks

Chapter 11  Engineering and competitive analysis support: an introduction to geographical systems and MapInfo


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